Zhejiang Gongshang University, Administration and Business School, Hangzhou, China

Associate professor (2013-)

School of Economics and Management, Tsinghua University, Beijing, China
As a post doctor (September 2011-September 2013)

School of Business, Dalian Polytechnologic University, Dalian, China As a Lecturer (September 2004-July 2012)

·Min Hou, Yao Chang, Chun-mei Gu. The Store Image from Consumption Emotion—the analysis based on
customer decision style. Statistics and Decision (CSSCI). Forthcoming 2017.
·Min Hou, Chun-mei Gu. Effects of The Second Generation’s Zhejiang Merchants Born-global Enterprises’
External Network Resources’ On Enterprise Performance -- Ambidexterity Moderating Effects. Journal of
Business Economics (CSSCI) Forthcoming (2016).
·Min Hou, Zhong-hui Wang, Chun-mei Gu. How Online Platform Work on Purchasing Decision of Online
Financial Products. Journal of Zhejiang Gongshang University. 2016, Vol. 137, No.2, March.
·Min Hou, Xiao-ding Wu, Zuo-hao Hu. Personnel service, consumption emotion, and patronage intention in
department stores. International Business Research. 2013, vol.6, No.3, March.
·Min Hou, Zuo-hao Hu, Patronage, only for happiness? – An analysis on Coexistence of Multiple
Consumption Emotions. Business and Management Research. 2013, vol. 2, No. 1.