Xuerong Peng (ORCID: 0000-0001-5932-3961), Ph.D., is an associate professor of the School of Tourism and Urban-rural Planning at Zhejiang Gongshang University in China. She earned her Master's degree in Tourism Management and Ph.D. in Business Management both from Zhejiang University in China. She was a visiting scholar at Pennsylvania State University from August 2017 to October 2019. Before entering academia, she worked as an analyst for a Chinese hotel investment and management company for three years. Her research interests focus on eco-innovation, digital innovation, and corporate social responsibility in the hospitality and manufacturing industries. Her research outputs have been published in international journals, such asJournal of Sustainable Tourism, International Journal of Hospitality Management, Corporate Social Responsibility and Environmental Management, and Asian Business & Management. Contact her via email at pxr1122@zjgsu.edu.cn or pxr1122@163.com.